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Explain where each of the following items should appear in the financial statements of a corporation:
(1)The accounting department discovered that an entry was made last year to Prepaid Insurance instead of to Insurance Expense.The after-tax effect of the charge to Prepaid Insurance was $11,000.
(2)The company grants five of its employees the option to purchase 100 shares of its $5 par value common stock at its current market price of $20 per share anytime with the next five years.None of the employees exercised the options in the current year.
Promotional Strategies
Marketing tactics employed by businesses to promote their products or services to consumers.
Lung Cancer Alliance
A non-profit organization dedicated to saving lives and advancing research by empowering those living with and at risk for lung cancer.
Cause Marketing
A partnership between a for-profit business and a non-profit organization for mutual benefit, leveraging the marketing effort to support a social cause or charity.
Person Marketing
Use of efforts designed to attract the attention, interest, and preference of a target market toward a person.
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