In an Effort to Reduce Binge Drinking on Campus, the University

question 70

Multiple Choice

In an effort to reduce binge drinking on campus, the university initiated an information campaign to raise awareness. Within weeks of the beginning of the campaign, binge drinking incidents had increased. What is the best explanation for this?

• A) thanatology
• B) terror management theory
• C) belief in reincarnation
• D) bereavement

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Definitions:

Perpetual

Perpetual pertains to something that never ends or changes, often used in finance to describe a type of bond with no maturity date.

Discount Rate

The interest rate that an investment's cash flows are discounted at to calculate its present value, often reflecting the risk and opportunity cost associated with the investment.

Equity-Financed

Funding a company's operations or projects through the sale of stock rather than borrowing.

Market Value

The current price at which an asset or service can be bought or sold, often used to refer to the total market capitalization of a publicly-traded company.