When a Person or Animal Learns to Associate a Neutral

question 14

Multiple Choice

When a person or animal learns to associate a neutral stimulus with a meaningful stimulus, gradually responding to the neutral stimulus in the same way as to the meaningful one, he or she is exhibiting _____.

• A) classical conditioning
• B) observational learning
• C) operant conditioning
• D) modeling

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Definitions:

Small Company

A business with a limited number of employees and a relatively low volume of sales.

Promotion Objectives

The specific goals a company intends to achieve through various marketing strategies to increase consumer awareness or sales.

Advertising Agency

A service-based business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients.

Billboard Advertising

A form of outdoor advertising that uses large-scale print or digital displays placed in high-traffic areas to promote products, services, or events.