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Drs. Kreb and Denton have criticized Kohlberg's theory of moral development, pointing out that the most important limitation of the theory is that:
New Buy
A buying situation in which a business customer is purchasing a product for the very first time.
Modified Repurchase
A buying situation where a customer is making a repeat purchase but with changes in requirements or suppliers.
Public Purchase
The process by which government departments or entities acquire goods, services, and works from private sector companies.
Reference Groups
Groups that individuals compare themselves to for guidance in forming attitudes, beliefs, values, or behaviors.
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