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According to Erikson, the two fundamental themes that dominate adulthood are:
Donation
The act of giving money, goods, or time to support a cause, individual, or organization without expecting anything in return.
Central Route
A method of persuasion that relies on the audience's careful and rational evaluation of the arguments presented in a communication.
Surface Cues
External or superficial features of an object or situation that can influence perception and decision-making.
Source Attractiveness
A concept in communication and marketing that suggests messages are more effective when the source is viewed as physically appealing, relatable, or likeable.
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