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The James-Lange theory proposes that emotions arise from activation of the sympathetic nervous system, which causes physiological arousal, and simultaneous activation of the cortex, which results in the subjective experience of emotion.
Relationship Selling
A sales technique that focuses on building long-term relationships with customers rather than just making immediate sales.
Core Principle
A fundamental belief or value that is foundational to the functioning and identity of an organization or system.
Sales Personnel
Individuals employed by companies to sell products or services to customers, including sales representatives, agents, and consultants.
Marketing Mix
Marketing Mix comprises the elements of product, price, place, and promotion used by a company to market its brand or product effectively.
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