The Dani Speakers of New Guinea Have Names for Only

question 166

Multiple Choice

The Dani speakers of New Guinea have names for only two classes of colors. When psychologist Eleanor Rosch and her colleagues studied color perception in the Dani speakers, Rosch found that the Dani:

• A) could not perceive the difference between red and green.
• B) perceived colors in much the same way as English-speaking people.
• C) could only distinguish among primary colors.
• D) suffered from a hereditary form of color blindness.

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Definitions:

Differentiated Marketing

A marketing strategy in which a company targets multiple market segments with specific offerings for each.

Organizational Complexity

Refers to the degree of various elements and the extent of differentiation within an organization that affects its operations and decision-making.

Per-Unit Costs

The cost associated with producing or acquiring a single unit of a product or service, important for pricing and profitability analysis.

Segment Rivalries

Competitive tensions that occur within a specific segment of the market, often among businesses targeting similar customer bases.