[Solved] State lottery commissions capitalize on the availability heuristic by running many TV commercials showing that lucky person who won the $100 million Powerball. A vivid memory is created, which leads viewers to an inaccurate estimate of the likelihood that the event will happen to them. Human Sexuality: An area of study and aspect of human life that encompasses sex, gender identities and roles, sexual orientation, eroticism, pleasure, intimacy, and reproduction. Clinical Research Method: A systematic approach used in medical and psychological research that involves the collection and analysis of data to study diseases, treatments, and health outcomes. Advantages: The benefits or favorable factors that contribute to success or achieving a goal. Disadvantages: The circumstances or features that place someone or something at a competitive disadvantage or result in unfavorable outcomes.