Examlex
When people accept only evidence that conforms to their belief, rejecting or ignoring any evidence that does not conform, they are demonstrating the belief-bias effect.
SOM
The subset of the Serviceable Available Market that an organization can expect to reach, considering factors like competition and market readiness.
SAM
An abbreviation for Serviceable Available Market, which is the portion of the Total Available Market that can actually be reached by a company.
TAM
Total Addressable Market, which refers to the overall revenue opportunity available or potential market for a product or service.
Exclusionary Personas
User archetypes designed to outline the characteristics of potential users who are specifically not the target audience for a product or service, aiming for a more focused marketing strategy.
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