Benjamin Whorf's Belief That Language Determines Perception and the Structure

question 126

Multiple Choice

Benjamin Whorf's belief that language determines perception and the structure of thought:

• A) has been supported by numerous cross-cultural studies.
• B) has not been supported by empirical evidence, although language does seem to influence perception and thought.
• C) has been supported by research with hearing-impaired people who use American Sign Language.
• D) has been challenged by numerous research findings in the field of comparative cognition.

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Definitions:

Contribution Margin Ratio

A ratio that measures the proportion of each sales dollar remaining after variable costs have been deducted.

Unit Contribution Margin

The difference between the selling price per unit and the variable cost per unit of a product, indicating how much each unit sold contributes to covering fixed costs and generating profit.

Break-even

The situation in which complete costs equate to total revenues, achieving a break-even point with no gains or losses.

Unit Sales

The number of individual units sold by a company during a specific period.