Examlex
Identify and describe the functions of each component in psychologist Alan Baddeley's model of working memory, and give an everyday example that demonstrates the relationship among working memory components.
Guide Decision Making
The process of making choices by identifying a decision, gathering information, and assessing alternative resolutions.
User Personas
Fictional characters created to represent the different user types within a targeted demographic, psychographic, or behavior set that might use a site, brand, or product in a similar way.
Positive Characteristics
Favorable, beneficial, or desirable traits or qualities possessed by individuals, groups, objects, or concepts.
Marketing Myopia
A short-sighted and inward-looking approach to marketing that focuses on the company’s needs rather than viewing the market from the perspective of the consumer.
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