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After Leaving Academia, John Watson Worked for an Advertising Agency

question 92

True/False

After leaving academia, John Watson worked for an advertising agency and used classical conditioning principles to develop advertisements for such products as Maxwell House coffee and Camel cigarettes.


Definitions:

Antidiuretic Hormone

A hormone released by the pituitary gland that signals the kidneys to increase water reabsorption in the blood, thereby controlling the water balance in the body.

Potassium Secretion

The process by which cells actively transport potassium ions out of the cell or into the extracellular fluid or lumen of an organ.

Infundibulum

A funnel-shaped structure, often referring to parts of the brain (pituitary stalk) or reproductive system (oviduct entrance) in humans.

Hypothalamus

The hypothalamus is a region of the brain that plays a crucial role in hormone regulation, temperature control, hunger, thirst, and circadian rhythms.

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