Examlex
John B. Watson was a pioneer in the use of classical conditioning techniques in advertising.
Issue
A topic of discussion, concern, or dispute that invites attention, analysis, or resolution.
Generalizable
The extent to which findings from a study can be applied or extended to broader contexts beyond the original sample or setting.
Interchangeable Subjects
Refers to participants in a study being considered as equivalent and replaceable for the purposes of the research, without affecting the outcome.
Research Interviewing
A method of collecting data by directly questioning individuals to elicit detailed information.
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