Examlex
In a classic experiment, Albert Bandura used shaping and negative reinforcement to condition children to hit and kick a Bobo doll.
Prospect Aversion
The tendency of a potential buyer to avoid engagement with sales efforts or marketing materials.
Referral Cycle
The ongoing process of obtaining new customers by referrals from existing ones, creating a continual cycle of expanding business through word-of-mouth.
Center of Influence
An individual or entity that has a significant impact on the opinions, behaviors, or decisions of a target group, often used in marketing and sales strategies.
Endless Chain Method
A sales strategy where current customers are asked to refer new clients, theoretically creating a never-ending chain of referrals.
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