John Watson Had a Major Impact Not Only on Psychology

question 255

Multiple Choice

John Watson had a major impact not only on psychology but also on American business. Which statement best describes Watson's influence on American business?

• A) Watson demonstrated the effectiveness of conditioned reinforcers and behavior modification techniques in improving worker productivity.
• B) Watson's research on conditioned responses in animals was used to improve veterinary practice and to develop new products for pets and livestock.
• C) Watson was a pioneer in using classical conditioning in advertising campaigns so that consumers would associate emotional responses with particular consumer products.
• D) Watson's classical conditioning techniques demonstrated the importance of having employees wear uniforms with the company's logo.

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Definitions:

Industrialization

The development of industries in a country or region on a wide scale, characterized by the shift from agrarian to industrial modes of production.

Business Representative

An individual who acts on behalf of a business entity in dealings with others, such as negotiations or partnerships.

Secretary-Treasurer

A combined executive role in organizations, responsible for both the secretarial duties and the financial management of the entity.

Negotiate Contracts

The process of discussing the terms of a contract between two or more parties to reach a mutual agreement.