You Take Two Aspirin to Relieve a Headache

question 69

Multiple Choice

You take two aspirin to relieve a headache. Thirty minutes later, the headache is gone. You are now more likely to take aspirin to deal with bodily aches and pains in the future. In other words, _____ has occurred.

• A) punishment
• B) negative reinforcement by escape
• C) negative reinforcement by avoidance
• D) positive reinforcement

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Definitions:

Earnings Rate

The rate at which a company or investment generates income, usually expressed as a percentage of the investment or the company's capital.

Compound Interest

Interest on a deposit or loan that is calculated based on the initial amount along with the total of all interest accumulated in earlier periods.

Present Value Index

A financial calculation that allows the comparison of the present value of cash inflows to the present value of cash outflows.

Rate of Return

A measure of the profitability of an investment, expressed as a percentage of the original investment.