The Textbook Describes a Movement Called Gamification That Advocates Turning

question 203

Multiple Choice

The textbook describes a movement called gamification that advocates turning daily life into a kind of virtual reality game, in which points or other conditioned reinforcers are awarded to reward healthy or productive behaviors. What is a potential danger of gamification according to the textbook?

• A) Marketing professionals are already studying ways to use gamification to influence consumer preferences and buying decisions.
• B) Gamification is based on the traditional prescientific view of human behavior and will lead to the de-evolution of society.
• C) The principles of operant conditioning only work on animals, and applying operant conditioning to human beings can result in unforeseen consequences.
• D) Gamification is likely to promote the traditional American ideals of personal responsibility, individual freedom, and self-determination.

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