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Because the Relative Value of a Reinforcer Can Shift Over

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Because the relative value of a reinforcer can shift over time, people sometimes choose short-term reinforcers even when that choice might sabotage their ability to attain a reinforcer that would be more rewarding in the long run.


Definitions:

Treasury Bonds

Long-term government debt securities with a fixed interest rate and maturity of more than 10 years.

Bank Loan

A sum of money lent by a bank to a borrower under agreed terms for repayment with interest.

Gross Domestic Product

The complete financial or market worth of all the end products and services created inside a country's limits over a certain timeframe.

Aggregate Supply

The total supply of goods and services that firms in an economy are willing and able to sell at a given overall price level in a given time period.

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