John Watson Had a Major Impact Not Only on Psychology

question 255

Multiple Choice

John Watson had a major impact not only on psychology but also on American business. Which statement best describes Watson's influence on American business?

• A) Watson demonstrated the effectiveness of conditioned reinforcers and behavior modification techniques in improving worker productivity.
• B) Watson's research on conditioned responses in animals was used to improve veterinary practice and to develop new products for pets and livestock.
• C) Watson was a pioneer in using classical conditioning in advertising campaigns so that consumers would associate emotional responses with particular consumer products.
• D) Watson's classical conditioning techniques demonstrated the importance of having employees wear uniforms with the company's logo.

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Definitions:

The General Theory

Refers to John Maynard Keynes' "The General Theory of Employment, Interest, and Money," a foundational text in the study of macroeconomics.

Macroeconomics

The branch of economics that focuses on how human behavior affects outcomes in highly aggregated markets, such as the markets for labor or consumer products.

Great Depression

A severe worldwide economic downturn that took place during the 1930s, marked by widespread unemployment, poverty, and deflation.

Laffer Curve

A curve illustrating the relationship between the tax rate and tax revenues. Tax revenues will be low at both very high and very low tax rates. When tax rates are quite high, lowering them can increase tax revenue.