In a Now Classic Experiment, Simons and Levin (1998) Had

question 162

Multiple Choice

In a now classic experiment, Simons and Levin (1998) had a research assistant ask a pedestrian for directions. During their conversation, two people carrying a door rudely walked between the assistant and the pedestrian. However, this was part of the experiment. While the door passed in front of the research assistant, another person took his place and continued the interaction after the door passed. Half of the pedestrians didn't even notice that it was not the same person asking for directions after the door had passed by. This phenomenon is known as:

• A) attention deficit.
• B) change blindness.
• C) the cocktail party effect.
• D) mindfulness.

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Definitions:

Sociocultural

Relating to the combination of social and cultural factors that influence an individual's behavior and attitudes.

Psychological

Pertaining to the mind or mental processes and how they affect behavior and well-being.

Perceived Risk

The consumer's subjective assessment of the potential negative outcomes of purchasing a product or service.

Physical Harm

Damage or injury inflicted on a person's body, as opposed to damage to property or reputation.