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Psychologists have found that the effects of subliminal stimuli tend to be strong and long-lasting.
Economic Value Added
A measure of a company's financial performance based on the residual wealth calculated by deducting cost of capital from its operating profit.
Capital Employed
The total value of all assets used in a business to generate profits, typically calculated as equity plus non-current liabilities.
Economic Value Added
A financial performance metric that calculates the value a company generates from its capital investments, beyond the cost of capital.
Weighted Average Cost Of Capital
The overall rate of return that a company is expected to pay on average to all its security holders to finance its assets.
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