As the Manager of a Food Store, Your Friend Is

question 83

Multiple Choice

As the manager of a food store, your friend is trying to come up with ways of increasing sales of items that have a high profit margin. He decides that he is going to embed subliminal messages, suggesting to customers that they should buy certain items, in the music that is playing in the store. What do you predict will happen to the sales of the items that are subliminally advertised?

• A) There will be a significant increase in the sales of those subliminally advertised items.
• B) There will be no real change in the sales of those subliminally advertised items.
• C) There will be a significant decrease in the sales of those subliminally advertised items.
• D) There will be a significant decrease in the sales of all items, whether they were subliminally advertised or not.