The Science Versus Pseudoscience Box "Subliminal Perception" Describes a Study

question 448

Multiple Choice

The Science Versus Pseudoscience box "Subliminal Perception" describes a study in which research participants sniffed pleasant, unpleasant, neutral, or no scent at all while viewing pictures of faces. Likeability ratings of faces were affected by scent when paired with scents that were:

• A) pleasant and consciously detected
• B) pleasant but not consciously detected.
• C) noticeable but neutral.
• D) unpleasant and consciously detected.

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Definitions:

Large Investment

Substantial financial commitment in assets or projects expecting future returns.

Equity Modes

Various methods or approaches for a company to raise capital through the sale of shares in the business to investors.

Joint Ventures

Business arrangements where two or more parties agree to pool their resources for the purpose of accomplishing a specific task, project, or business activity.

Economic Dissimilarities

The differences in economic conditions, structures, and performance between regions, countries, or groups.