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Researchers Using Eye-Tracking Equipment Monitored the Eye Movements of U

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Researchers using eye-tracking equipment monitored the eye movements of U.S. and Chinese students while they looked at similar photos that showed a single focal object against a realistic, complex background. The results, presented in the Culture and Human Behavior box "Ways of Seeing," showed that:


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Service Departments

Units within an organization that support other departments but do not directly contribute to profit, such as human resources and maintenance.

Investment Turnover

A measure of a company's ability to use its assets to generate sales or revenue, indicating how efficiently the investments are being used.

Activity Base

A measure used as a basis for allocating costs in activity-based costing, relating costs to the activities that drive the need for those costs.

Revenue

The total amount of income generated by the sale of goods or services related to a company's main operations.

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