Examlex
In a study of clairvoyance, a "sender" in one room attempts to communicate the content of pictures to a "receiver" in a separate isolated room whose eyes are covered by Ping-Pong balls that have been cut in half, and whose job it is to detect the images that are being sent. This methodology is called:
Marketing Mix
A collection of manipulable strategic marketing instruments—product, price, place, and promotion—that a firm employs to elicit a specific reaction from its intended audience.
CRM System
Customer Relationship Management System, a tool that helps businesses manage, analyze, and improve relationships with customers.
SWOT Analysis
A framework for identifying and analyzing the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.
BCG Matrix
A strategic business tool used to categorize and evaluate the strategic position of business brand portfolios by growth rate and market share.
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