Examlex
What are the basic assumptions in Aaron Beck's cognitive therapy?
Compensatory Rule
A decision-making strategy where negative attributes can be compensated for by positive attributes.
Product Signal
An indicator or marker that conveys information about the qualities or characteristics of a product to consumers.
Simple Additive Decision Rule
A decision-making process in which options are evaluated by summing up the merits or scores of their attributes, simplifying the choice among multiple alternatives.
Decision Rules
Guidelines or criteria used by consumers or individuals in making choices among various alternatives.
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