In Contrast to Insight-Oriented Therapies, Behavior Therapy Focuses On

question 230

Multiple Choice

In contrast to insight-oriented therapies, behavior therapy focuses on:

• A) trying to modify and overhaul the person's entire personality.
• B) developing an understanding of the unconscious conflicts that are causing the emotional, behavioral, and interpersonal difficulties.
• C) understanding how the dynamics of past relationships and feelings of inferiority have produced the current difficulties.
• D) unlearning maladaptive behaviors and acquiring more adaptive behaviors in their place.

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Definitions:

Informative Advertising

Communication used to create and build brand awareness, with the ultimate goal of moving the consumer through the buying cycle to a purchase.

Brand Awareness

The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.

Repurchase

The action of buying a product or service again, often used as a measure of customer loyalty or satisfaction.

Advertising Plan

A section of the firm’s overall marketing plan that explicitly outlines the objectives of the advertising campaign, how the campaign might accomplish those objectives, and how the firm can determine whether the campaign was successful.