The So-Called First Generation of Antidepressants

question 28

Multiple Choice

The so-called first generation of antidepressants:

• A) include the tricyclics and MAO inhibitors and affect multiple neurotransmitter pathways in the brain.
• B) include Prozac, Zoloft, and Paxil and affect only serotonin in the brain.
• C) have very few side effects.
• D) have limited effectiveness and were used primarily in combination with electroconvulsive therapy.

Analyze the relationship among price, cost, and value in sales.

Utilize external sources and reports to support claims and overcome objections.

Apply the price-value formula effectively in addressing price objections.

Identify and counter product-specific objections using factual information.