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After her husband died last year, Sophia moved to a new city, started a new job, and returned to school part time after an absence of 10 years. These major life events may create a ripple effect and generate a host of _____ that could significantly _____ Sophia's stress level.
Market Analysis
The assessment of a given market to understand its size, trends, growth potential, and competitive landscape, often used to inform business strategies and decisions.
Qualitative Data
Information that cannot be measured with numbers, often related to descriptions, qualities, or opinions.
Probing Questions
Questions designed to elicit more detailed and in-depth responses from a conversation or interview partner.
Secondary Data
Marketing data that have been gathered, tabulated, and made available by an outside source.
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