The Focus on Neuroscience Box "The Mysterious Placebo Effect" Describes

question 289

Multiple Choice

The Focus on Neuroscience box "The Mysterious Placebo Effect" describes a positron emission tomographic scan study of the placebo effect. Which of the following was found in the study?

• A) The opiate painkiller activated a brain area known to contain many opioid receptors, but the placebo activated areas of the brain with no opioid receptors.
• B) Both the placebo and the opiate painkiller activated a brain area known to contain many opioid receptors.
• C) The opiate painkiller activated a brain area known to contain many opioid receptors, but the placebo inhibited activation in the same area.
• D) The placebo activated a brain area known to contain many opioid receptors, but the opiate painkiller activated areas of the brain with no opioid receptors.

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Franchising

A business model where a franchisor licenses its trade name and operating methods to a franchisee in exchange for a fee and ongoing royalties.

Contractual Arrangement

An agreement between parties that is enforced by law, specifying the duties and rights of each party.

Parent Company

A corporation that owns enough voting stock in another company to control management and operations by influencing or electing its board of directors.

Backward Integration

A business strategy where a company expands its role to fulfill tasks formerly completed by businesses up the supply chain.