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According to Research Described in the Focus on Neuroscience Box

question 233

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According to research described in the Focus on Neuroscience box "Brain Reward When Making Eye Contact with Attractive People," there is significantly increased activity in both the orbital frontal cortex and the amygdala when the attractive person's eye gaze is shifted away from the viewer (the non-eye-contact condition).


Definitions:

Inferior Good

A type of good whose demand decreases when consumer income rises, and vice versa, often contrasted with normal goods whose demand increases with rising income.

Normal Good

A good for which demand increases when consumer income rises, and decreases when consumer income falls.

Income Effect

The change in an individual's or economy's income and how that change affects the quantity demanded of a good or service.

Substitution Effect

The change in consumption patterns due to a change in relative prices, holding the consumer's overall utility constant.

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