Examlex
We are most likely to rely on automatic mental processes to categorize other people when it is important to our personal goals that we accurately perceive the other people.
High Performance Risk
The potential for loss or adverse outcomes when purchasing high-end products or services that do not meet expectations for performance.
Utilitarian Products
Goods that are primarily bought and used for their practicality and function rather than their aesthetic or luxury attributes.
Experts
Individuals who possess a high level of knowledge or skills in a particular area or field.
Buzz
Refers to the communication and excitement generated around a brand, product, or event through word-of-mouth or other channels, contributing to its visibility and potential success.
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