Examlex
The actualizing tendency is to _____ as striving for superiority is to _____.
Employer Branding
The process of promoting a company or an organization as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain.
Attract New Employees
Strategies and practices used by organizations to appeal to potential candidates and encourage them to apply for job openings.
Branding
The process of creating a unique name, design, and image for a product in the consumer's mind, mainly through advertising campaigns with a consistent theme.
360-degree Feedback
A performance appraisal method where an employee receives anonymous feedback from all directions – supervisors, peers, subordinates, and sometimes external parties like clients.
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