Abraham Maslow, a Humanistic Psychologist, Developed a Theory of Motivation

question 249

True/False

Abraham Maslow, a humanistic psychologist, developed a theory of motivation that emphasized psychological growth.

---

Definitions:

Ultimate Consumer

The final buyer who purchases products or services for personal use, not for resale.

Organizational Buyer

Refers to entities such as companies, governments, and institutions that purchase goods and services for use in the production of other products and services or for resale.

Marketing Concept

A philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.

Marketing Program

An organized, comprehensive plan that outlines the advertising, sales, and marketing efforts for a specific period of time, with the goal of achieving identified business objectives.