The Term Cognitive Revolution Refers To

question 364

Multiple Choice

The term cognitive revolution refers to:

• A) the founding of humanistic psychology as the "third force" in psychology that strongly opposed psychoanalysis and behaviorism.
• B) a renewed emphasis upon the study of mental processes, which represented a break from traditional behaviorism.
• C) the discovery of the role played by neurotransmitters in the brain during complex behaviors.
• D) the revolt of research participants against unethical practices and experiments, which led to new ethical standards in psychology.

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Definitions:

Abandonment Option

In project management and finance, the option to halt a project or investment if it becomes non-viable or unprofitable.

Improve NPV

Strategies or steps taken to increase the Net Present Value of an investment, thereby enhancing its profitability.

Lower Risk

Investments or actions that are considered to have a lower likelihood of resulting in a loss.

Cost of Capital

The rate of return that a company must earn on its investment projects to maintain its market value and attract funds, essentially how much it costs a company to use funds for projects or business activities.