The Snape Oil Supplement Company Uses Sincere and Compelling Testimonials

question 51

Multiple Choice

The Snape Oil Supplement Company uses sincere and compelling testimonials and personal anecdotes to promote its products on TV infomercials. These testimonials:

• A) are acceptable scientific evidence.
• B) should be believed because they appear to be genuine and the products really did help these people as they claim.
• C) lack the basic controls used in research and are not acceptable scientific evidence.
• D) are a type of descriptive research method called naturalistic observation.

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Definitions:

Procedures

Precisely describe actions that are to be taken in specific situations. They define the recommended sequence of events needed to accomplish a task or a set of tasks.

Rules

Prescribed guidelines or instructions that govern actions or behavior within a specific context, often established to maintain order, safety, or fairness.

Long-range Planning

The process of setting long-term goals and determining the strategies to achieve them, typically looking several years into the future.

Top-level Managers

Executives who are responsible for overseeing the entire organization and establishing its overall goals and strategies.