When Renate Bought Her Memory-Enhancing Subliminal Tapes, She Was Pleased

question 162

Multiple Choice

When Renate bought her memory-enhancing subliminal tapes, she was pleased to read about a study that showed that their use could produce positive results. However, she ignored the evidence from many other studies that did not support the claims made for the effectiveness of the subliminal tapes. This example illustrates:

• A) the effect of demand characteristics.
• B) critical thinking.
• C) the confirmation bias.
• D) the practice effect.

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Definitions:

Machine-Hours

A measure of production output or activity level, representing the total hours that machinery is operating over a specific period of time.

Markup

The difference between the cost of a good or service and its selling price, expressed as a percentage over the cost.

Variable Manufacturing Overhead

Costs that vary with production volume, including indirect materials, indirect labor, and other expenses that increase or decrease with output.

Direct Labor-Hours

The complete tally of hours that employees dedicate to the manufacturing process.