A Correlational Study

question 665

Multiple Choice

A correlational study:

• A) examines how strongly two variables are related to one another.
• B) can be used to establish a cause-and-effect relationship.
• C) is no longer allowed under today's ethical guidelines.
• D) has little utility, since it is merely descriptive.

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Definitions:

Calculation

The process of determining something by mathematical or logical methods.

Ratio

A quantitative relationship between two numbers, showing how many times one value contains or is contained within the other.

Equivalent Sales Increase

A metric that assesses additional revenue by comparing the effects of various marketing or operational initiatives as if they were translated directly into sales.

Profit Margin

A financial metric that represents the percentage of revenue that exceeds the cost of goods sold, indicating the profitability of a company.