A __________ Establishes a Foreign Subsidiary by Building an Entirely

question 25

Multiple Choice

A __________ establishes a foreign subsidiary by building an entirely new operation in a foreign country.

• A) joint venture
• B) strategic alliance
• C) greenfield venture
• D) franchise

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Definitions:

Qualitative Data

Non-numerical information that describes qualities or characteristics, often gathered through interviews, observations, or open-ended survey responses.

Primary Data

Marketing data that a business collects for its own specific purposes.

Marketing Research

The process of gathering, analyzing, and interpreting information about a market, including data on target markets or customers, to enhance decision-making.

Market Analysis

The assessment of a given market to understand its size, trends, growth potential, and competitive landscape, often used to inform business strategies and decisions.