The Four Steps in Commercializing Innovation Are Idea Generation,initial Experimentation,__________,and

question 5

Multiple Choice

The four steps in commercializing innovation are idea generation,initial experimentation,__________,and final application.

• A) product introduction
• B) process improvement
• C) process development
• D) feasibility experimentation

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Definitions:

Employing Mystery Shoppers

A strategy used by businesses involving undercover shoppers hired to evaluate customer service, product quality, and overall experience discreetly.

IKEA

A multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances, and home accessories, among other goods and home services.

Neuromarketing

A field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli using neuroscience technology.

Shopping Bags

Carry bags provided by retailers or used by shoppers to hold and transport purchases, made from various materials including plastic, paper, or fabric.