__________ Is Strategic Use of the Internet to Engage Customers

question 15

Short Answer

__________ is strategic use of the Internet to engage customers and potential customers in providing opinions and suggestions on products and their designs.

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Definitions:

Past Experience

Previous events or activities that an individual has encountered, often influencing current behaviors and perceptions.

Person Perception

The process by which individuals form impressions and make judgments about the characteristics and motives of others.

Attributes

are qualities, features, or characteristics that are associated with or inherent in someone or something.

Contrast Error

A cognitive bias in performance evaluation where the assessment is influenced by the comparison with others rather than objective criteria.