Most People Are Comfortable with a Time Horizon Of

question 19

Multiple Choice

Most people are comfortable with a time horizon of:*

• A) one week.
• B) three months.
• C) one year.
• D) five years.

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Definitions:

Psychology

The scientific study of the human mind and its functions, especially those affecting behavior in a given context.

Lifestyles

The distinctive ways of living based on the values, interests, and behaviors of individuals or groups.

Psychographics

The study of personality, values, opinions, attitudes, interests, and lifestyles of consumers to segment markets.

VALS Profiles

A proprietary research methodology used for psychographic market segmentation, categorizing consumers based on their values, attitudes, and lifestyles.