Examlex
Which of the following communication channels is an example of an impersonal, one-way interaction with limited opportunity for feedback?
Product Line
A group of related products manufactured by a single company, often serving a particular customer segment or purpose.
Brand Extension
A strategy whereby a company uses an existing brand name to launch a product in a different category, leveraging the brand's established image and following.
Pure Competition
A market structure characterized by a large number of small firms, homogeneity of products, and easy entry and exit, leading to perfect competition.
Commodity Products
Products that are largely interchangeable with others of the same type because they have no significant differentiation.
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