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The key outputs sought from effective teams include:
Geodemography
A field that combines geography and demography to study the distribution of characteristics across different geographic areas and populations.
Single-Source Data
Information collected from a single point of measurement, used in various fields to ensure consistency and comparability of data.
Psychographic Segmentation
A marketing strategy that divides consumers into segments based on their psychological characteristics, such as values, desires, lifestyle, attitudes, and personalities.
Sociological
Relating to the study of the development, structure, and functioning of human society.
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