A __________ Strategy Customizes Products and Advertising to the Culture

question 33

Multiple Choice

A __________ strategy customizes products and advertising to the culture of the local markets into which they are sold.

• A) multidomestic strategy
• B) globalization strategy
• C) diversification strategy
• D) transnational strategy

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Definitions:

Study

The act of applying one's mind to learning or understanding a subject, through reading, observation, or research.

Superinfection

An infection following a previous infection, especially when caused by microorganisms that are resistant or have become resistant to the antibiotics used earlier.

Prefix

A word, letter, or number placed before another, often to modify or alter its meaning.

Peri-

A prefix meaning around or surrounding, often used in medical terms.