Tim Places an Online Order for a Smartphone

question 47

Multiple Choice

Tim places an online order for a smartphone. Instead, he is shipped a dishwashing liquid from a brand named Bling by the seller. Tim posts this incident on a social networking site and it is soon picked up by the media. Richard, the sales manager of Bling, hears about this incident and plans to use it as an opportunity for creating brand awareness of Bling products. Accordingly, he makes arrangement to send Tim the smartphone that he had originally ordered along with two more bottles of Bling dishwashing liquid. When this news reaches the media, people applaud Bling's gesture and Richard achieves his goal of creating brand awareness. Which of the following plans did Richard use in the scenario?

• A) Financial plan
• B) Facilities plan
• C) Tactical plan
• D) Production plan

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Definitions:

Transductive Reasoning

A type of reasoning common in early childhood where individuals make inferences from one specific event to another, without using abstract logic.

Secure Attachment

The ways that infants use their caregiver, usually their mother, as a secure base from which to explore the environment.

Caregiver

An individual responsible for providing physical and emotional care to someone who is unable to look after themselves due to age, illness, or disability.

Secure Base

A concept in attachment theory referring to the emotional and physical safety provided by a caregiver, enabling individuals to explore and interact with their environment confidently.