Tim Places an Online Order for a Smartphone

question 47

Multiple Choice

Tim places an online order for a smartphone. Instead, he is shipped a dishwashing liquid from a brand named Bling by the seller. Tim posts this incident on a social networking site and it is soon picked up by the media. Richard, the sales manager of Bling, hears about this incident and plans to use it as an opportunity for creating brand awareness of Bling products. Accordingly, he makes arrangement to send Tim the smartphone that he had originally ordered along with two more bottles of Bling dishwashing liquid. When this news reaches the media, people applaud Bling's gesture and Richard achieves his goal of creating brand awareness. Which of the following plans did Richard use in the scenario?

• A) Financial plan
• B) Facilities plan
• C) Tactical plan
• D) Production plan

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Definitions:

Queuing

The process or system by which items or people are organized into a line awaiting service or processing.

Filtering

The process of removing or separating unwanted elements from a mixture or stream of information, allowing only the desired parts to pass through.

Alternative Text

Textual descriptions provided for images or non-text content on the web, aiding in accessibility for visually impaired users.

Color-Coding

The practice of using different colors to categorize, organize, or signify various items, statuses, or hierarchies in information and physical spaces.