What Is the Second Step in Dealing with Ethical Dilemmas

question 74

Multiple Choice

What is the second step in dealing with ethical dilemmas?

• A) Decide which option to follow.
• B) Recognize the ethical dilemma.
• C) Get the facts.
• D) Identify your options.

---

Definitions:

Brand Equity

The value a brand adds to a product or service, reflected in how customers think, feel, and act towards the brand.

Brand Image

The perception of a company or product held by real or potential customers, formed through marketing efforts, reputation, and customer experiences.

Wheaties Cereal

A brand of breakfast cereal known as "The Breakfast of Champions" and marketed by General Mills.

Brand Loyalty

Brand loyalty refers to the tendency of consumers to continuously buy the same brand's products or services over alternatives, often due to satisfaction, convenience, or a perceived unique value.