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In activity-based costing, some manufacturing costs can be excluded from product costs.
Psychographic Characteristics
Attributes of consumers that relate to their personalities, values, attitudes, interests, and lifestyles.
Demographic Segmentation
The division of a market into segments based on variables such as age, gender, income, education, and family size to tailor marketing strategies.
Relationship Marketing
A marketing strategy focusing on long-term engagement and customer loyalty, rather than short-term goals or individual sales.
Customer Satisfaction
A measurement of how well a company's products or services meet or exceed the expectations of its customers.
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