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The net present value of a proposed investment is negative. Therefore, the discount rate used must be:
Fixed Cost
Fixed costs are business expenses that remain constant regardless of the levels of production or sales, such as rent, salaries, or loan payments.
Variable Cost
Costs that vary directly with the level of production or output.
Continue to Operate
The decision by a company or business to keep running its operations despite various challenges.
Marginal Cost
The cost of producing one additional unit of a product or service, a critical factor in economic decision-making.
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